Sell What People Actually Want
Discover product opportunities, understand customer preferences, and optimize your catalog based on real shopping conversations from millions of Reddit users.
"What do people wish existed in sustainable home products?"
- 🛍️ Plastic-free kitchen storage - 3K+ requests
- 🛍️ Affordable bamboo alternatives - 3K+ mentions
- 🛍️ Compostable cleaning supplies - 2K+ requests
E-commerce Challenges We Solve
Inventory Guesswork
Stock products people actually want to buy, not what you think they want.
Unknown Customer Needs
Discover what customers are looking for but can't find.
Product Feedback Gap
Understand real product issues beyond filtered reviews.
How E-commerce Teams Use Reddit Insights
Product Discovery
Find gaps in the market by analyzing what products people are asking for but can't find. Identify trending products before they go mainstream.
Competitive Intelligence
Monitor what customers say about competitor products. Learn from their mistakes and capitalize on their weaknesses.
Product Description Optimization
Learn the exact language customers use when talking about products. Use their words in your product descriptions for better conversion.
Pricing Strategy
Understand price sensitivity and what customers consider "worth it" in your category. Optimize pricing based on perceived value.
E-commerce Success Stories
How brands used Reddit insights to discover products, validate markets, and drive growth
Case #1: Beardbrand - From Reddit Post to $100K/Month
Founder Eric Bandholz noticed a gap while browsing r/beards. Men were asking for quality beard care products, but existing options were either generic drugstore products or overpriced boutique items.
- ✅ Created beard oil with masculine scent profiles based on community preferences
- ✅ Priced products in the community-validated sweet spot
- ✅ Built brand identity around "urban beardsman" aesthetic users described
- ✅ Launched through Reddit community engagement, not paid ads
Monthly revenue growth
In annual revenue today
By Target for retail distribution
Case #2: Candle Brand - $5K Single Day from Reddit Insight
- ✅ Developed "Library" candle with old book scent
- ✅ Created "Petrichor" rainy day candle
- ✅ Priced at $32 (community-validated premium tier)
- ✅ Used exact Reddit descriptors in product copy
Sales in first day
Initial batch in 72 hours
Average review rating
Case #3: Pronounce AI - 300K Users from Reddit Problem Discovery
Founders noticed recurring threads in r/languagelearning and r/learnspanish where users complained about lack of feedback on their pronunciation. Existing apps focused on vocabulary, not speaking.
- ✅ Built AI pronunciation coach based on Reddit-identified pain points
- ✅ Shared beta in language learning subreddits
- ✅ Iterated based on community feedback
- ✅ Pricing validated at $9.99/month (Reddit sweet spot)
Users acquired
Organic from Reddit
Premium conversion rate
Case #4: Camp Kitchen Set - Best-Seller from Reddit Research
Units sold first month
Best-seller in 6 weeks
Average rating
Works for Every E-commerce Category
Fashion & Apparel
Home & Garden
Electronics
Beauty & Personal Care
Sports & Fitness
Gaming & Hobbies
Pet Supplies
Food & Beverage
Frequently Asked Questions
How can I find out what products people want to buy?
Can I track sentiment about my products?
How do I understand shopping behavior in my niche?
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